How Delivery Hero Aligns Tracking Across Brands 8x Faster with Avo
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Avo is the true foundation for our data solutions. Before Avo, aligning data collection across all brands took months. Now, it takes about a week.
— Cathy Wong, Senior Data Governance Manager, Delivery Hero
Enabling scalable, high-quality tracking across global brands
With 11 brands operating across 70 countries and serving 2.2 billion customers, Delivery Hero is a global leader in the delivery of meals, groceries, and more.
Since every product interaction is backed by thousands of decisions informed by analytics, the company needed consistent, high-quality event data to fuel its rapid growth. With Avo, Delivery Hero built a scalable data culture where teams ship reliable data fast.
The challenge: Ensuring consistent data across dozens of independent teams
For Cathy Wong, Senior Data Governance Manager, the lack of schema visibility made debugging a significant challenge. With each brand having its own documentation and limited cross-team awareness, inconsistencies could easily arise. This often led to data incidents that were difficult to debug, and time-consuming to resolve.
Before Avo we had no single source of truth. When a data incident happened, there was no way to keep track across the countless spreadsheets – or to know what had actually been implemented.
— Cathy Wong, Senior Data Governance Manager, Delivery Hero
These challenges were compounded as global service teams, such as Search and AdTech, began to rely more heavily on consistent tracking data for machine learning and billing use cases.
The solution: A single source of truth for data collection across the organization
After one Delivery Hero brand, Pandora, saw significant data quality improvements after adopting Avo, Delivery Hero scaled Avo across the entire organization, creating one unified system for global and local event requirements.
Avo allowed Delivery Hero to systemize their global standards while allowing each individual entity to define their own tracking—a game-changer for federated governance.
We define global requirements, then let each brand build locally on top. That balance has transformed how we work.
— Cathy Wong
The shift to structured, collaborative governance had a measurable impact across the business.
Impact: Accelerated tracking requirement alignment and approval, faster debugging, and governance that scales
Thanks to federated governance with Avo, Delivery Hero:
- Accelerated tracking requirement alignment and approval by over 8x—cutting total time by up to 88%
- Debugged bad data up to 5x faster—with an 80% drop in time spent
- Freed up time to proactively address data quality root causes—thanks to significantly faster resolution workflows
With Avo, shipping new tracking is faster and easier—eliminating the back-and-forth communication that once slowed teams down. Now, Cathy’s team spends less time coordinating and more time proactively investigating root causes of data inconsistencies and preventing future issues.
Before Avo, we didn’t even know when something broke. Now, alignment and approval take just one week instead of two months—and we catch and fix issues faster than ever.
— Cathy Wong
The foundation for high-stakes data – at scale
The Delivery Hero team can now rely on Avo as the foundation for a range of high-impact solutions. This isn’t just about smoother internal operations. Delivery Hero’s data accuracy directly impacts vendor relationships and revenue:
Our tracking data doesn’t just support internal insights—it drives revenue. Vendors are billed based on the interactions we capture, so getting that data right is business-critical.
— Cathy Wong
* Time for faster tracking requirements approval and faster debugging varies by cases.
Delivery Hero adopted Avo to unify event tracking across 11 brands, aligning tracking across brands 8x faster and cutting debugging time by 80%. With a federated governance model in place, teams now move faster while maintaining global data standards. Avo’s reliable data foundation supports everything from internal insights to revenue-critical billing.
Industry:
Food delivery
Company:
50,000
Location:
Berlin
Tech stack:
Perseus (Delivery Hero’s local tracking solution), BigQuery, Looker, Tableau
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8x
Faster tracking requirement approval *
Increased visibility
and more consistent data company-wide
5x
Faster debugging of bad data *