How Delivery Hero Aligns Tracking Across Brands 88% Faster with Avo

Avo is the true foundation for our data solutions. Before Avo, aligning data collection across all brands took months. Now, it takes about a week.

— Cathy Wong, Senior Data Governance Manager, Delivery Hero

Enabling scalable, high-quality tracking across global brands

With 11 brands operating across 70 countries and serving 2.2 billion customers, Delivery Hero is a global leader in the delivery of meals, groceries, and more.

Since every product interaction is backed by thousands of decisions informed by analytics, the company needed consistent, high-quality event data to fuel its rapid growth. With Avo, Delivery Hero built a scalable data culture where teams ship reliable data fast.

The challenge: Ensuring consistent data across dozens of independent teams

For Cathy Wong, Senior Data Governance Manager, the lack of schema visibility made debugging a significant challenge. With each brand having its own documentation and limited cross-team awareness, inconsistencies could easily arise. This often led to data incidents that were difficult to debug, and time-consuming to resolve.

Before Avo we had no single source of truth. When a data incident happened, there was no way to keep track across the countless spreadsheets – or to know what had actually been implemented.

— Cathy Wong, Senior Data Governance Manager, Delivery Hero

These challenges were compounded as global service teams, such as Search and AdTech, began to rely more heavily on consistent tracking data for machine learning and billing use cases.

The solution: A single source of truth for data collection across the organization

After one Delivery Hero brand, Pandora, saw significant data quality improvements after adopting Avo, Delivery Hero scaled Avo across the entire organization, creating one unified system for global and local event requirements.

Avo allowed Delivery Hero to systemize their global standards while allowing each individual entity to define their own tracking—a game-changer for federated governance.

We define global requirements, then let each brand build locally on top. That balance has transformed how we work.

— Cathy Wong

The shift to structured, collaborative governance had a measurable impact across the business. 

Impact: Accelerated tracking requirement alignment and approval, faster debugging, and governance that scales

Thanks to federated governance with Avo, Delivery Hero:

• Accelerated tracking requirement alignment and approval by 88%
• Reduced time spent debugging bad data by 80%
• Freed up time to proactively address data quality root causes

With Avo, shipping new tracking is faster and easier—eliminating the back-and-forth communication that once slowed teams down. Now, Cathy’s team spends less time coordinating and more time proactively investigating root causes of data inconsistencies and preventing future issues.

Before Avo, we didn’t even know when something broke. Now, alignment and approval takes a week instead of two months—and we catch and fix issues faster than ever.

— Cathy Wong

The foundation for high-stakes data – at scale

The Delivery Hero team can now rely on Avo as the foundation for a range of high-impact solutions. This isn’t just about smoother internal operations. Delivery Hero’s data accuracy directly impacts vendor relationships and revenue:

Our tracking data doesn’t just support internal insights—it drives revenue. Vendors are billed based on the interactions we capture, so getting that data right is business-critical.

— Cathy Wong