New in Avo: Observability for GTM data layer events with Inspector, refreshed docs and more!

Observe all your GTM data layer events with our new importable Inspector recipe, check out our refreshed docs and more!

Thora Gudfinnsdottir

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September 1, 2023

Elevate your event collection governance with Avo Inspector and Google Tag Manager

Reliable event collection is a powerful tool for making great decisions and consistent progress with your digital experiences. However, nobody ever goes into instrumenting shiny new analytics, expecting their data to be broken before it even gets used. In this to-the-point guide, we explore what Avo inspector is, some of the key features and benefits, and shed light on how it seamlessly works with Google Tag Manager.

Prajwol Tiwari

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July 11, 2023

New in Avo: Saved views and more filters in the Inspector issues view

​​Sort and filter the new Inspector Issues view to narrow your tracking issues down to just the ones most relevant to you

Thora Gudfinnsdottir

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June 28, 2023

New in Avo: Filterable Inspector issues view

​​Sort and filter the new Inspector Issues view to narrow your tracking issues down to just the ones most relevant to you

Thora Gudfinnsdottir

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April 14, 2023

New in Avo: Easily share your analytics code snippets with developers

​​Create an “anyone with the link can view” to share analytics code snippets for your branch with anyone

Sölvi Logason

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March 1, 2023

The risks and pitfalls of poor tracking documentation and oversight: Part 1

Here at Avo, a big part of our passion for building the best solution for data quality in product analytics is based on our own lived experience. Our Head of Data Sang Park joined Avo as a means of giving back to the analytics community and hoping to prevent the exact headaches and frustrations that he has dealt with over his years working in product analytics. Read about how he encountered challenges with data discoverability and documentation as soon as he started his career in analytics, and how Avo could have helped

Sang Park

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February 16, 2023

How to Ace Your Interview and Land Your Next Data Role

Want to make a great impression during your next data job interview? Here are some tips from people who have successfully landed new positions, even in today's challenging job market. Follow these tricks and you'll be well on your way to standing out during your next interview.

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January 2, 2023

6 Best Data Jobs in 2023 and How To Land Them

Top 6 Data Jobs 2023 · 1. Data analyst · 2. Data product manager · 3. Data scientist · 4. Data engineer · 5. Machine learning engineer · 6. Analytics engineer

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January 2, 2023

New in Avo: Build and edit your tracking plan based on existing tracking

Use the events and properties detected by the Inspector in your existing tracking to quickly and easily build and edit your tracking plan

Sölvi Logason

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December 14, 2022

The role of product analytics and data quality during a recession (Avo ROI calculator inside!)

Product analytics and data quality help achieve revenue growth and cost reduction. In this article, we discuss why product analytics and data quality are so important during a recession, and will highlight some of the challenges and benefits of using these tools.

Rhys Fisher

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December 12, 2022

New in Avo: Faster event creation, Inspector Java SDK, and more

Stay in the flow with faster event and property creation, observe your analytics implementation on your Java servers with Inspector, and more!

Sölvi Logason

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November 1, 2022

New in Avo: Branch history, Export API beta, and more

Branch history tells you exactly what has been going on in your tracking plan

Sölvi Logason

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July 22, 2022

New in Avo: SOC 2, branches overview, and unarchive

Avo is now SOC 2 Type II compliant, proving our commitment to our security principles and controls 🔒

Sölvi Logason

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June 2, 2022

New in Avo: Prevent tracking plan regression w/ branch audits

In the last couple of weeks we’ve been focusing on helping you design better tracking plans with Avo by showing you a tracking plan audit for all suggested changes in Avo. We also managed to squash a few bugs and improve a couple of things along the way.

Sölvi Logason

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May 11, 2022

New in Avo: Set up Inspector via Rudder or PostHog, clickable changes & more!

Now you can connect Avo Inspector in minutes with RudderStack and PostHog integrations, clickable items on the review screen, speed up your workflow by duplicating similar events, and more 🚀

Sölvi Logason

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April 20, 2022

New in Avo: Free team plan trials and fresh features!

Try out our paid features on a 7 day trial, get better tracking plan documentation with name mapping, billing roles, pinned properties, and more stuff to make your work smoother.

Sölvi Logason

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March 24, 2022

Building data teams. Tips from Erik Bernhardsson’s journey at Spotify and beyond

On Episode 9 of The Right Track I interviewed Erik Bernhardsson, who built Spotify’s data team, Better.com’s tech team, and is now building something new. Discover his learnings from building data cultures, recruiting data journalists, and so much more.

Stef Olafsdottir

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March 4, 2022

Product Changelog: Super serious tracking quality with Avo

Webinar on Tracking Data Quality next Wednesday, new option to configure your tracking plan audit, smoother navigation and more

Sölvi Logason

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March 3, 2022

Data Literacy: Why do people not trust data and how can we overcome it? Tips from Patreon's Director of Data Science

Stef Olafsdottir

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February 22, 2022

November Product Update: 12 new destinations, improved property overview, Avo Audit (a dbt package) and more!

We've been busy in November and have a lot of exciting updates to share with you. Incuded in November's product update are 12 new destinations, improved property overview, Avo Audit (a dbt package) and more!

Sölvi Logason

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December 14, 2021

Optimize Your Event-Driven Infrastructure with RudderStack and Avo

Now it’s even easier to plan, implement, and govern your event-driven infrastructure. RudderStack’s plug-and-play data pipelines make it easy to stream real-time behavioral data from your websites and apps directly to any destination in your stack. With Avo, you can seamlessly govern your RudderStack implementation and optimize your analytics workflows.

Andy Carlson

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December 13, 2021

Detect spikes in your event data with the Avo Audit dbt package

Avo Audit package is live! Audits for event volume anomalies, with macros for more types of issues coming soon.

Björn Ólafur Jóhannsson

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December 8, 2021

The Design Rhythm at Avo

At Avo we believe that to deliver a good product the whole team needs to have a good understanding of the product. Our core design role is the product designer. Their responsibility is to do user research, design user flows and create beautiful and functional screens. With that the whole team can have the foundation and vision they need to deliver a great product. We work in a 3 week rhythm and the design process is framed by that.

Hugi Hlynsson

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June 2, 2021

How to Track Your Next Release

Figuring out what to measure can be a daunting task. In this post, we share some methods to make choosing events and properties easier. The key to making sure your data stays useful is to align on foundational principles with your team. Self-serve analytics can easily turn into the wild west of data. Rather than just sending data in and figuring it out later, start with a plan which makes it clear how information should be sent to your tools.

Lex Roman

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May 14, 2021

A Developer’s Guide to Project Dependency Mapping in Analytics

Project dependency mapping is the process of breaking down and understanding all the ways your organization’s tracking code and platforms connect to each other. For effective project dependency mapping in analytics, we can take a bit of ownership in cross-team communication with our data counterparts. By maintaining a single source of truth, we can eliminate data silos and make the process of scaling an analytics ecosystem easier for everyone involved.

Thora Gudfinnsdottir

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May 4, 2021

ReasonML & ReScript in 5 minutes

Alex Verein

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April 23, 2021

A Developer’s Guide to Analytics Implementation & Testing

Data drives decisions and growth, and is an important part of the development process - whether we like it or not. Creating standards and best practices around data will save developers time, and ease frustration around implementing analytics. We'll discuss five best practices developers can utilize to integrate analytics implementation and testing processes into their workflow.

Thora Gudfinnsdottir

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April 13, 2021

Introducing The Right Track podcast and community

Our team at Avo has spent the past several years obsessing over how different companies use data. We’ve all been in the trenches trying to make sense of the data. We know what it’s like to overcome data mistrust. And we have felt the pain of having to unwind the damage caused by poor data practices.We know there has to be a better way. We also know it’s more than a tools problem. It’s also a human problem.That’s why today, we’re introducing The Right Track podcast and community. A place for us to discuss how to build better data cultures. No matter where you are in your data journey, we invite you to be a part of it at therighttrack.avo.app.

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April 7, 2021

Kotlin vs Swift: implementing a method that accepts a limited set of polymorphic equitable types

Alex Verein

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March 23, 2021

Launching Now: Error Proof Your Analytics with Avo for PMs

Today, we are thrilled to launch Avo for PMs, a guided workflow that cuts out the busywork from your analytics process! Design better data from the start, implement it right the first time and sync it to all of your analytics tools from one place.

Stef Olafsdottir

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March 2, 2021

How Avo Does Tracking Plans. We Pull Back the Curtain. 

We've written a lot about best practices around data management and tracking plans, so we figured it was time to show you all how tracking plans work here at Avo. Here's how we go from pre-release planning to post-release success by dogfooding our own product.

Thora Gudfinnsdottir

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December 18, 2020

How to Reduce Back-and-Forth with Data Teams in Developer Workflows

Spending hours going back and forth with your data team and fellow developers probably isn't how you want to spend your day. But, too often, the feedback cycle around analytics feels like a snake eating its own tail. The good news is developers can help stop the chaos. Here's how.

Thora Gudfinnsdottir

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December 18, 2020

3 Myths and a Truth from our CEO: What it Takes to be a Successful Tech Founder

The future of tech calls us to think more holistically, sustainably, collaboratively, and quantitatively. No one represents this (at least, in our book) as well as our inspiring Co-founder and CEO Stefania Olafsdottir. Here are three myths and a truth from Stefania to help the current and next generation of founders build great things.

Kelsey Fecho

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December 12, 2020

An easy way to collect crash reports in our Android libraries

Being an app developer I always liked how easy it is to add crash collection to my apps, but after switching to library development I’ve found myself in an opposite situation. How do I track and analyse crashes in my library?

Alex Verein

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December 7, 2020

Publish your tracking plan into Amplitude, Mixpanel, Segment or with a Webhook

We've launched a new feature that allows for auto-publishing to Amplitude, Mixpanel, Segment, and Webhooks each time a branch is merged. This helps you seamlessly create a single source of data truth and foster better collaboration across teams in your product organization. If you need help along the way, know Avo is ready to partner with you on your journey to good analytics governance.

Sölvi Logason

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November 24, 2020

6 Tracking Plan Best Practices to Guarantee Good Data

Bad data doesn't just waste your time, it can cost you money and get in the way of making the best product decisions possible. But good data doesn't just happen all on its own. To ensure you get the most out of your data, you need to follow these six tracking plan best practices.

Thora Gudfinnsdottir

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November 21, 2020

Data Best Practices to Make Your Datasets More Convincing and Less Confusing

Data is a powerful thing. But it needs your help to do good. Without the right mindset, your data might be more confusing than it is convincing. Luckily, we rounded up some great advice from Geckoboard CEO Paul Joyce to help you bring your data back from the dark side.

Kelsey Fecho

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November 19, 2020

Your Guide to Updating Your Tracking Plan (Without Breaking Everything)

We talk a lot about how to create a great tracking plan. But what happens when you need to update an existing plan after your product launches? Here are some tips for revising your tracking plan to capture all the data you didn't know you needed (without breaking anything).

Thora Gudfinnsdottir

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November 19, 2020

How to Get Everyone in Your Organization on Board with Your Tracking Plan

You know that the secret to stellar data is a best-in-class tracking plan--but what if your leadership hasn't seen the light? Check out our latest to find out how you can get everyone in your organization excited about, and invested in, your tracking plan.

Kelsey Fecho

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November 11, 2020

9 Free Tracking Plan Templates from Mixpanel, Amplitude, Segment, and More

Why work harder when you can work smarter and faster? Here are nine of our favorite tracking plan templates to help you get up and running with good, clean data ASAP.

Thora Gudfinnsdottir

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October 27, 2020

Tracking Plan Guide: How to Pick Your Events and Properties

Your post-release hours should be spent celebrating and looking toward the future, not untangling a messy pile of data. To reach data this nirvana, instead of getting stuck in data purgatory, you need to choose the right events and properties. Here's how.

Thora Gudfinnsdottir

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October 27, 2020

Avo’s Ultimate Tracking Plan Template (w/ Downloadable Worksheet)

Which sounds more enjoyable: Planning how you'll gather all your data or getting to use it to build a great product? If you're like us, the latter. So we designed our Ultimate Tracking Plan Template to help you save time planning and get to using your data faster.

Thora Gudfinnsdottir

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October 27, 2020

How we create and manage a ReasonML Code Style Guide at Avo in a democratic and open way

Today we open our code style to the public. Please share your ideas of new items to add to the guide in the issues section!

Alex Verein

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October 27, 2020

Who should be involved in tracking plan development?

Turns out it takes a village to create a great tracking plan. Find out who you need to include in the development of this vital analytics implementation document--and what each person brings to the table--in our latest.

Thora Gudfinnsdottir

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October 16, 2020

What Is a Tracking Plan and Why Do You Need One?

If you've started your journey to becoming data-driven, chances are you've had a Bad Data Day. It's ok, we've all been there. Here's how a tracking plan can help you turn that Bad Data Day into a Fantastic Data Feeling.

Thora Gudfinnsdottir

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September 28, 2020

Introducing Approval Workflows

One point of feedback we’re most proud to consistently get from our customers is how using Avo makes collaboration across teams so much easier. The right collaboration tools can make massive improvements to workflows, no matter how big or small your team is.We continue to work hard to realise this vision for our ever-growing customer base, and we’re excited to tell you more about how to make collaboration within Avo even more seamless. 

Sölvi Logason

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September 24, 2020

Your Company Can't Afford Data Debt—Clean Analytics Tracking Can Help Settle It

We all make decisions in the moment that may not be in our best interests and decisions about data are no different. But if you've made too many of them and find yourself in a pile of data debt, clean analytics tracking help you pay it off and keep your balance in the black moving forward.

Kelsey Fecho

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September 3, 2020

Announcing Inspector and Avo’s $3M Seed round

We started Avo in 2018 because we believe we can change the way organizations use data to make better decisions for their customers. We’ve been blown away by the impact Avo has had on data quality and developer productivity for our customers. From startups to consumer brands like Rappi, Patreon, TripAdvisor, Sotheby’s, and more, it’s been incredible to see our product fundamentally change the way PMs, devs and data scientists collaborate to plan, track and govern their product analytics. Today, we have some exciting news to share about our progress, a new powerful product offering, and where we’re headed next.

Stef Olafsdottir

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September 2, 2020

To our customers: Thank You 💛 As promised, here’s your tree!

Stef Olafsdottir

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August 31, 2020

Product Announcement: New and Improved Docs

We're very excited to release this first iteration of our new docs, an integral part of making sure we're servicing you and your team in the best way possible

Valtýr Örn Kjartansson

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August 26, 2020

How We Hire At Avo

Every application is reviewed blind to ensure fairness.Avo is committed to hiring talent of diverse backgrounds because not only does the data now demonstrate the business validity of having an inclusive workplace, but because it’s the right thing to do. 

Stef Olafsdottir

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August 13, 2020

How Amplitude Created a Self-Service Data Democracy According to Their Executive VP of Product

The age the data dictatorship is over, and its given rise to a promising new era self-service data democracies. We recently sat down with the VP of product marketing atone of the most data-democratic companies around: Justin Bauer from Amplitude.

Stef Olafsdottir

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August 11, 2020

16 Data Governance Tools to Improve Data Usability and Security in 2020

There are hundreds of tools available to help you do data governance well. Overwhelmed? Here are our top 16 picks for improving data usability and security in 2020.

Stef Olafsdottir

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July 27, 2020

Avo CEO, Stef Olafsdottir, talks Developer Productivity at DevRelCon Earth 2020

Our mission is to enable product teams to ship quickly without sacrificing data quality. It’s critical we can measure developer productivity through our own product measurements, not just based on our guts or a nice comment from a customer, but to have that qualitative data inform a measurable impact in data.

Habbi Helgadottir

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July 24, 2020

Our Definitive Guide to Tracking Plans

A good tracking plan is the key to unlocking the kingdom of clean data. Here's our definitive guide to creating a tracking plan that will help you meet your goals, collect better data, and build great products.

Stef Olafsdottir

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July 24, 2020

Introducing Branch Collaborators

At Avo, we believe data and analytics is a team sport. Being able to communicate effectively and efficiently with your team should be table stakes for all tools in your growth stack. That’s why we’re especially pleased to announce Branch Collaborators in Avo!

Sölvi Logason

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July 16, 2020

Data Governance Maturity Model: How Mature Is Your Approach to Data?

How mature is your data? Is it a fully-grown partner that helps make your company more profitable and more efficient, or a data infant that muddies up your operations as its fed by messy governance? Find out why you should care about data governance maturity--and how to measure it.

Stef Olafsdottir

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July 8, 2020

How To Settle Your Analytics Debt

Companies go through analytics maturity levels on their product journey. Analytics debt happens along the way, and here's how you deal with it.

Stef Olafsdottir

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May 13, 2020

Tracking the right product metrics

Best practices: Be more efficient when shipping product with reliable data. Track the right product metrics by aligning stakeholders on the purpose of a product release. Find the highest-impact lowest-effort tracking to understand its success – for every feature release.

Stef Olafsdottir

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April 7, 2020

Your product analytics are broken. We’re here to help.

For any online business, it’s increasingly critical for companies to understand their customers interests, behaviors, and experiences. To put it bluntly: understand your customers or someone else will. We have all this great technology, why are our product analytics so broken? Why is it so hard to find data we can rely on? Why is it so easy to make the wrong decision?

Stef Olafsdottir

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March 28, 2020

Introducing Avo Mobile Debuggers for Android, iOS and React Native

Implementing and verifying analytics on mobile devices is rarely favored by developers and often becomes a source of bugs and misleading data. The main problem is the tools to verify the correctness and to handle regressions. Today we are introducing the Avo Mobile Debugger as open source SDKs for Android, iOS and React Native as a solution to the above problem. Use the debuggers to make your mobile analytics more robust, faster to implement and easier to test and your developers happier.

Alex Verein

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February 25, 2020