We’ve been talking to a bunch of data folks lately, and let’s just say… you’ve seen some things.

Mysterious typos in event names. Broken dashboards. The age-old “Why does this number look different from that number?” Sound familiar?

You’re not alone—and it doesn’t have to be this way.

This month, we’re rolling out updates designed to bring a little more clarity, a little less chaos, and a smoother path forward for your data workflows:

📕 A new white paper: Your Guide to Data Mesh for Event-Based Data
⚙️ New integrations with Adobe Experience Cloud
🔁 Cross-branch data design (yes, it’s finally here!)

Let’s take a look:

White paper: Your guide to Data Mesh for Event Based Data 📕

We’ve spent years working with fast-moving teams trying to scale clean, reliable event data. So we distilled what we’ve learned into one guide.

Inside, you’ll find:

✅How to break through bottlenecks in centralized governance

✅The four stages of data culture maturity – and how to level up

✅How companies like Wolt and Delivery Hero transformed their data governance

✅ A practical recipe for putting Data Mesh and Data Contracts into action

✅How Avo helps teams implement these practices in the real world

→ Read the whitepaper

Curious what good data product management looks like in practice? It’s all in there.

⚙️ New integrations with Adobe Experience Cloud

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Avo is now an official Adobe Technology Partner—and we’re launching two new integrations to help you bring cleaner, more consistent event data into Adobe Experience Cloud.

Here’s what’s new:

• Publish Avo data structures to Adobe Experience Platform (AEP):
  Use your carefully designed schemas across tools and teams.
  
  
• Set up Inspector via Adobe Tag Extension:
  Catch and resolve tracking issues right where they happen.

Already using Adobe? We’d love to hear how we can support your setup.

→ Learn more about our new Adobe integrations.

Cross-Branch data design

Scaling your tracking? It's about to get a whole lot easier to collaborate across teams and timelines.

Cross-Branch Data Design lets you push and pull events, properties, and property bundles between branches in Avo! 

Here’s how it helps:

🔀 Break up big branches: Split large tracking plans changes into manageable chunks for easier implementation and faster reviews.

👥 Work in parallel: Push only the events each team needs to their own branch—no more waiting for everyone to be ready.

♻️ Reuse without recreating: Need an existing property from another branch? Pull it in instantly and keep your tracking consistent.

With fewer conflicts and more flexibility, you can scale your schema management without the stress.

→ Explore the full breakdown in our latest post. 

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Data gets messy. But with the right practices and tools (and a little structure), you can get ahead of the chaos—and stay there.

We hope these updates help you get a few steps closer to calm, confident data. Let us know how we can support you on the way.