Avo and Adobe Experience Cloud: A powerful partnership for data quality at scale

Introducing two new integrations to empower upstream data governance in Adobe Experience Cloud.

As part of our commitment to making upstream event data governance easier, faster, and more scalable, we're excited to announce Avo is now an official Adobe Technology Partner.
To support our users in this, we’ve rolled out new integrations with Adobe Experience Cloud to:

Publish Avo data structures to Adobe Experience Platform (AEP)
Define modular, consistent data structures in Avo and publish them to Adobe Experience platform to re-use across schemas.‍
Set up Inspector via Adobe Tag Extension to instantly catch payload errors
Avo Inspector surfaces inconsistencies in your Adobe Data Layer, so you can catch and resolve schema violations and other data issues in real time.

Reliable Data, Seamless Experiences: Avo & Adobe in Action

Adobe Experience Platform allows organizations to unify customer data across multiple touchpoints. This provides the foundation for powerful tools like Adobe's Customer Journey Analytics and Journey Optimizer, enabling real-time insights, and personalized customer experiences at scale. However, to unlock the full power of their event data – at scale – organizations need to define and implement consistent event data – and that's where Avo comes in.

"With Avo, we launched our GenAI product months ahead of schedule—unlocking millions in additional revenue."
Cristina Pieretti, General Manager, Insights at Moody's

Avo provides a scalable system for organizations to guarantee event data quality, upstream. Complete with source control and enforced governance and ownership, Avo is dedicated to helping more enterprise organizations implement data mesh for event-based data so they can achieve data quality at scale.

Dive into our latest white paper: Data Mesh for Event Based Data to learn more.

Ensure your Adobe data delivers impact

"Avo is the true foundation for our data solutions. Before Avo, aligning data collection across brands took months. Now, it takes about a week."
Cathy Wong, Data Governance Manager at Delivery Hero

With Avo, organizations guarantee data quality at the source—ensuring clean, structured, and validated event data into AEP, Adobe Analytics and other tools in the Adobe ecosystem. By using Avo to manage the workflow around their Adobe data collection, teams are able to

Replace spreadsheets with a fast, reliable process from data spec to dev spec
Manage data structures for XDM schemas, at scale
Eliminate payload errors and speed up implementation
Define modular, consistent data structures, ready for re-use across schemas

"The right data foundation determines whether organizations succeed in making good decisions, personalizing customer experiences, and activating data to power data products."
Stefania Olafsdottir, CEO & Co-Founder at Avo